The Benefits of Online Marketing

The initial stage of marketing, and probably the most key, is selecting your target audience. At this stage you carry out intensive market research into your current customer base, and look where you can expand and increase the spectrum of clients you may encounter or be tempted with your product/service.

If this fails you may end up broadcasting a message to millions of people who will have no interest whatsoever in what you are trying to sell. For example you would not advertise Baby food to people without children because they will have no intention of purchasing the product because they see it as an alternative to normal Internet Marketing food. So making sure your target audience is correct is the most important part of the marketing process. You can help to calculate your clientele through the use of market research. This can be completed through a number of different methods; surveys, questionnaires, sampling, interviews, but all results need to be collected and considered.

Although market research helps to pinpoint your customers, it also needs to be used to evaluate the current state of the market a company is operating in and the competitors within it. You want to make sure that you are building a campaign that will help maximise your potential sales which means gaining a greater market share through sales stolen from your rivals. Using SWOT analysis or PEST analysis you can recognise the strengths of your organisation and make sure they are maximised and then take advantage of competitors weaknesses.